launches online informational database for Animal owners

The century old Cheerans group head-quartered in India launches, a world class information resource for animal lovers across the globe.
This is the first time an Indian company launches an online venture towards the Global Animal Care community. Though companies in India are now focusing on BPO for International majors, this innovative venture takes a unique identity by intra-diversification within its traditional stronghold.
The site, is spearheaded by one of India's oldest Animal Health Products company, Cheerans Lab (P) Limited which is part of the Cheerans group founded in 1904. Though the company has numerous brands in its operational domain, the site does not contain any mentioning of its huge product leadership and capabilities and this excites industry observers.

Meanwhile, it may be recalled that has earlier won accolades as one of the "Best 150 Internet ideas" out of 4500 participants in the IV2K programme. Company had then refused venture capital infusion as it wanted truly to be a non-commercial venture without stakes dilution. Since then has grown tremendously catering to the companion animal segment. The company is also in the preparation of a few more interesting online ventures in the animal care segment.

"What aims is to cater the animal owners and veterinarians with unbiased information. Many times, customers land at commercial sites with a twist to scientific facts" explains Mr. Anoj J. Cheeran, Director of Operations who is over-seeing the group's online ventures.
The interesting feature of the site is that there are no much colour graphics and pictures which makes the site navigation very easy for dial-up access too. Further, every news and article published on the site is also sent to the desk top of the eMagazine subscriber, which again is given free. This subscription can be taken on the site or by directly visiting
Further, is now technically reviewed by the world renowned veterinarian Prof. Dr. Jacob V. Cheeran who is an internationally acclaimed scientist in veterinary and wildlife issues. "The huge database with us helps to provide a world class informational source for veterinarians alike." says Dr. Cheeran who is also an International elephant expert.
Many subject specific informational sites have access restriction and fortunately is an exception to this and a delight for animal lovers across the globe. “This venture gives the company a quick International reach with subscribers from across the globe within a short span of time, also with tremendous feedback pouring in." describes Mr. Anoj.
Cheerans Lab (P) Limited Animal Health Division New Church Street Trichur 680 001, Kerala India

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